TOP 10 MARKETING TIPS

1. Don't just sit there, do something!
         Any action will move your marketing forward.

2. Develop a plan based on what works.
         How did you get new clients recently? Pattern yourself after past successes.

3. Stick with the plan.
         Even if it’s small things to begin with, if your efforts are consistent, your successes will be also.

4. Schedule the plan and follow through.
         Make it a priority to market your company in some way, on a regular basis.

5. Develop an image for customers to know you by.
         Image is Everything! Be specific about who you are and what you do.

6. Be consistent with your image.
         Everything you put out should carry and support that same, consistent image.

7. Have a specific, singular message for each piece.
         In each ad, brochure, direct mail piece, etc., focus on a singular benefit or message.

8. Re-evaluate the plan at least quarterly.
         Review how the plan is getting executed and what kind of initial feedback you’re getting, if something’s not working, make an adjustment.

9. Keep your eyes open for new opportunities to market.
         Constantly look for other ways to promote your product or service.

10. Find out what others are doing.
         Take a look around. Find out what others are doing in different markets and industries – because it just might work for you too.

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