CASE STUDIES

FastBit Technologies

Their Challenge
FastBit Technologies developed testing devices for engineers. They wanted their product, a Bit Error Rate Tester (BER), to enter the marketplace as a “Mercedes Benz” among “Fords and Chevy’s”. Unfortunately, although this product brought great value and convenience, it looked like a simple black box.

Our Response
By using creative techniques and by focusing on it’s finest attributes, we established the "Mercedes Benz" feel FastBit was looking for. This approach was received very well even though it had not been seen in this industry before.

The Results
FastBit and the BER were a hit. FastBit quickly established themselves as a major player within their industry, competing with the likes of Hewlett Packard and Aeroflex.
Their product line grew their  technology became sought after. So much in fact, that Aeroflex eventually acquired them. And we’re proud to say that we helped them with their Marketing materials and strategy every step of the way.