CASE STUDIES

DriverFacts

Their Challenge
OVES (soon to be DriverFacts) had a big problem. Although they provided a cost effective solution to process driver information, they found it very hard to explain exactly what they did. And to make matters worse, their name seemed to just confuse people. 
They needed to reinvent themselves in a way that gave them a tie-in to what they did. They also needed a marketing position and strategy. And finally, they needed to roll it all out for a trade show within 6 weeks!                
No Problem.

Our Response
We proceeded to help them define what their core identity was. From there we were able to create a new name (DriverFacts), a new marketing position and a new marketing strategy that was more fitting to who they really are. With their new identity, new strategy and a new attitude they were ready to attack the trade show.
All within 6 weeks.....whew!

The Results
We could not have hoped for more positive results. DriverFacts was a hit.
They were able to explain what they did with ease, they were able to attract
new interest in their service and they were now standing on solid ground to
lay their future growth.