CASE STUDIES
Each client of ours has a story. Some need help developing an image. Some need to redirect their position. And yet, all companies need to reinvent their marketing strategies regularly, to keep themselves fresh in the marketplace, especially when they offer new products and services. If we don't speak up, we will never be heard.
Below are three such stories. Click on either logo to go to the study where we explore their challenge, our response and the results.
FastBit Technologies
Their Challenge
FastBit Technologies developed testing devices for engineers. They wanted their product, a Bit Error Rate Tester (BER), to enter the marketplace as a "Mercedes Benz" among "Fords and Chevy's". Unfortunately, although this product brought great value and convenience, it looked like a simple black box.
Our Response
By using creative techniques and by focusing on it's finest attributes, we established the "Mercedes Benz" feel FastBit was looking for. This approach was received very well even though it had not been seen in this industry before.
The Results
FastBit and the BER were a hit. FastBit quickly established themselves as a major player within their industry, competing with the likes of Hewlett Packard and Aeroflex.
Their product line grew their† technology became sought after. So much in fact, that Aeroflex eventually acquired them. And we're proud to say that we helped them with their Marketing materials and strategy every step of the way.
DriverFacts
Their Challenge
OVES (soon to be DriverFacts) had a big problem. Although they provided a cost effective solution to process driver information, they found it very hard to explain exactly what they did. And to make matters worse, their name seemed to just confuse people. They needed to reinvent themselves in a way that gave them a tie-in to what they did. They also needed a marketing position and strategy. And finally, they needed to roll it all out for a trade show within 6 weeks! - No Problem.
Our Response
We proceeded to help them define what their core identity was. From there we were able to create a new name (DriverFacts), a new marketing position and a new marketing strategy that was more fitting to who they really are. With their new identity, new strategy and a new attitude they were ready to attack the trade show.
The Results
We could not have hoped for more positive results. DriverFacts was a hit.
They were able to explain what they did with ease, they were able to attract
new interest in their service and they were now standing on solid ground to
lay their future growth.
Solutions With Balance
Their Challenge
Solutions With Balance offers Bookkeeping and Business services. But Solutions With Balance is more than just your ordinary Bookkeeping service. Their goal is to bring peace and tranquility to the entire Accounting process. And they wanted their Image and Branding to reflect that.†
Our Response
We created an image that is unique in the world of bookkeeping. Through the use of color, image and symbolism we were able to capture the true energy of what Solutions With Balance provides.
The Results
Solutions with Balance is able to attract and work with like minded companies.
It is common for client to comment on how "soothing" their image and process is. Their clients seemed to quite at ease working with them. And that was objective.
